An interesting approach to treating Hepatitis C:
This was a campaign to raise awareness of the challenges faced when treating Hepatitis C and to provide a solution by promoting the drug Pegasys - the traps representing the complex issues which can easily catch you out when treating this disease.
The campaign was a big success winning three major Pharmaceutical awards.
Sometimes even (seemingly) dry subjects such as insurance or pharmaceuticals can often produce highly creative images, as you find yourself working with concepts rather than products!
Agency: nitrogen (A Huntsworth Health Company)
Creative Director: Martin Gaul